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BARBARA STEVENS

SELLER
EXPERIENCE

As your personal real estate agent, I'm here to offer more than just transactional support; I'm committed to guiding you through the life-changing journey of buying, selling, or renting a home. Think of me as your navigator through the complex waters of real estate, offering tailored advice, property valuation, and targeted marketing strategies. I'll negotiate the best deals for you, coordinate all the nitty-gritty details like inspections and financing, and make sure you're comfortable and informed every step of the way, right up to the closing table.

For many homeowners, yes. Knoxville and surrounding areas continue to experience strong demand because of job growth, the University of Tennessee, Oak Ridge National Laboratory, and people relocating from higher-cost states. While homes may not sell as quickly as they did during the peak of the pandemic market, well-priced, well-presented homes are still attracting serious buyers.

Your home's value depends on much more than an online estimate.  Think in terms of a buyer and the homes they are comparing to yours.  The most accurate value comes from comparing your home to similar properties that have recently sold in your neighborhood, while considering:

 

  • Square footage
  • Age and condition
  • Updates and renovations
  • Lot size
  • School district
  • Current competition- Inventory that buyers have to choose
  • Absorption rate
  • Market trends

 

A professional Comparative Market Analysis (CMA) and knowing the absorption rate provides a much clearer picture than automated valuation websites.

  • For sellers: A high absorption rate means homes are selling quickly, often leading to higher prices and shorter days on market.
  • For buyers: A low absorption rate usually means more choices and greater negotiating power.

Higher mortgage rates have reduced some buyers' purchasing power, but Knoxville continues to benefit from steady relocation and local demand.  Buyers today are simply more selective than they were a few years ago. Many buyers have adjusted their expectations and are still purchasing homes because of life changes such as:

 

  • Job relocations
  • Growing families
  • Downsizing
  • Retirement
  • First-time homeownership

The answer depends largely on price, condition, and location.

Homes that are:

 

  • Priced correctly
  • Professionally marketed
  • Move-in ready
  • In desirable neighborhoods

 

typically sell much faster than homes that are overpriced or need significant updates.  The first few weeks on the market are usually the most important for attracting buyers.

Not every repair is necessary.  Focus on improvements that buyers notice immediately:

 

  • Fresh paint
  • Landscaping
  • Clean flooring
  • Minor repairs
  • Updated lighting
  • Deep cleaning

 

Major renovations often don't return 100% of their cost. I can help determine which improvements are worthwhile before you spend your money.

Staging doesn't always require renting furniture.  There are different types of stagging.  I am a certified stagger and work with my sellers to decide the best method of stagging to emphasize the floorplan and room sizes of the home, so that buyers can visualize themselves living in the home.

Even a few simple steps can make a significant difference:

 

  • Declutter
  • Depersonalize
  • Rearrange furniture
  • Increase natural light
  • Add fresh flowers or greenery
  • Improve curb appeal

 

Professional photography combined with thoughtful staging helps buyers imagine themselves living in the home.

A home sitting on the market isn't always a sign that something is wrong. The most common reasons are:

 

  • Overpricing
  • Limited marketing exposure
  • Poor photography
  • Strong competition
  • Changing buyer expectations

 

Feedback evaluation from showings and open houses are very important because the buyer helps determine the value of your home.  Strategic adjustments based on buyer feedback and market changes are often necessary.

The highest sale price usually comes from combining:

 

  • Accurate pricing
  • Excellent presentation
  • Strategic marketing
  • Professional photography
  • Broad online exposure
  • Skilled negotiation

 

Overpricing often leads to longer market times and eventual price reductions, resulting in lower offers.

Many Knoxville buyers still prefer existing homes because they often offer:

 

  • Larger lots
  • Mature trees
  • Established neighborhoods
  • Better locations
  • Character and charm

 

Highlighting these advantages can help your home stand out against newly built properties.

Look beyond commission rates.  Ask potential agents:

 

  • How will you market my home?
  • Do you use professional photography and video?
  • How will you communicate with me?
  • What is your pricing strategy?
  • How familiar are you with my neighborhood?
  • What negotiation experience do you have?
  • Will you be my point of contact and available to me or do you just take the listing and engage your team to manage my listing and host open houses?  How invested are you in my listing?

 

I provide data-driven guidance, a clear marketing plan, and consistent communication from listing to closing.  I am your main point of contact and am available to my clients 24/7.

Some of the biggest mistakes include:

 

  • Overpricing the home
  • Ignoring needed repairs
  • Using poor-quality listing photos
  • Being unwilling to negotiate
  • Limiting showing availability
  • Assuming the market will "fix" an unrealistic price
  • Not understanding that today’s buyers may ask seller to pay all or part of their closing costs, buyer brokerage services fees or other concessions and that these are negotiable.

 

Today's buyers have many online resources, making first impressions more important than ever.

No one can consistently predict future market conditions.  Instead of trying to time the market, consider your personal goals:

 

  • Do you need more space?
  • Are you downsizing?
  • Are you relocating?
  • Does selling now align with your financial plans?

 

If selling helps you achieve your next chapter, today's market still offers opportunities for well-prepared sellers.

MARKETING SERVICES

PROFESSIONAL PHOTOGRAPHY & VIDEO

Before they set foot in your home, potential buyers will make a judgement based on how it is presented online. This is why we use the highest standards of professional photography and videography to showcase your home in the best light.

COMPREHENSIVE DIGITAL MARKETING

When you list with Wallace, your property is syndicated to hundreds of consumer websites to get in front of the right buyers. It is also promoted across the social media networks of our nearly 500 agents, reaching countless individuals around the region and beyond.

DIGITAL STAGING

Our in-house Media Department offers a wide range of marketing services, including virtual staging to help your home stand out from others in the market.

VIRTUAL & 3D TOURS

Each property listed with Wallace receives a virtual video tour. Your agent also has the option to add a 3-D walkthrough tour as part of the total marketing package.

BARBARA STEVENS

LUXURY
SERVICES

The Wallace Luxury program redefines luxury real estate marketing. The local expertise of our highly qualified luxury specialists allows Wallace Real Estate to showcase your luxury property on a global stage.

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